PEMBERDAYAAN PEREMPUAN MILENIAL MELALUI PELATIHAN KEWIRAUSAHAAN DI DESA JIPUT KABUPATEN PANDEGLANG
DOI:
https://doi.org/10.56861/engage.v1i1.3Keywords:
Women Empowerment, Entrepreneurship, Training, Digital Marketing, Jiput Village, Local Economy, Local Products, Economic Empowerment.Abstract
The empowerment of millennial women in Jiput Village, Pandeglang Regency, is an effort to increase entrepreneurial capacity through structured training. This program focuses on developing entrepreneurial skills, financial management, and digital marketing with the aim of creating jobs and increasing women's economic independence. The implementation method used includes needs mapping, entrepreneurship training, post-training mentoring, and improving marketing access through social media and e-commerce platforms. The program's results demonstrate significant improvements in participants' knowledge and skills, the development of innovative local products, and the adoption of effective digital marketing. The program's success has the potential to have a long-term impact on the local economy and improve the quality of life for women in the village.
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