OPTIMALISASI BISNIS DAN BRANDING PADA UMKM DI KECAMATAN PETIR, KABUPATEN SERANG

Abstract

This community service program aims to improve the competitiveness and sustainability of micro, small, and medium enterprises (MSMEs) in Petir District, Serang Regency through business optimization and branding. The program involves training MSMEs on effective business management, branding strategies, and digital marketing. Through a practical, locally-driven approach, participants are provided with knowledge and skills in managing their businesses, building strong brands, and leveraging digital marketing to expand their markets. The results of this community service program demonstrate significant improvements in business management, brand appeal, and MSME product sales, reflected in the implementation of digital marketing, more professional branding, and increased access to a wider market. This program contributes to local economic development, strengthens the MSME sector, and creates opportunities for businesses to compete more effectively in the global market.